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Essential Buying vs Impulse Buying

Why does it matter?

“Earth provides enough to satisfy every man’s need but not every man’s greed.“

-Mahatma Gandhi

In one of my previous editorials, I spoke about how consumption is the mother of all the factors. Well, what could be better than EARTH DAY to reflect on today’s most pressing environmental issues?

Let us ask ourselves a basic question: What should be the most essential element to facilitate buying? If the answer is MONEY, think twice. One may need to check the basics of one’s life and understand what actually should be the reason for any purchase. Now, think again. Is it money?

A NEED-BASED purchase, after a thorough thought process, is the best gift one could give to mother nature.

Let’s think! Do we really need a straw for a drink? Or, a new gadget? How about carrying our own water bottles? After all, it is consumption that triggers the cycle of production and supply. Pollution is an unavoidable by-product of the process of production.

Better India is the reality which has to be shaped by us, all of us.

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